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The Echo Project: A Credit Union Blueprint to Attract Gen-Y
Attracting profitable Gen-Y members has been an on-going challenge for credit unions. But Raoust+Partners, a firm specializing in credit union branding and advertising, thinks they have the solution to...
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Credit Union Gives Members Rare Peek Behind the Scenes
TruStone Financial FCU invited a small group of members to their Plymouth headquarters to tour the facility and get a behind-the-scenes look at the inner workings of their credit union. On Thursday,...
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Credit Unions, Here’s That Awareness Campaign You’ve Been Waiting For
Many in the credit union industry have bemoaned the absence of a full-scale awareness campaign, but credit unions have been paralyzed by questions like “What would we say?” and “How would it be...
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4 Ways ‘Bank Transfer Day’ Is Silly
There has been no shortage of fanfare about Bank Transfer Day in the financial industry over the last few weeks. Among the hundreds, perhaps thousands of articles circulating online right now about the...
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Consumers Sour on Big Banks, Sweet on Credit Unions
A Harris Interactive poll shows just how bad consumer sentiment has turned towards big banks, but people love their credit unions. The online survey, fielded to 2,463 US participants age 18 and up in...
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So What Was The Final Body Count For BofA’s Debit Card Fee Debacle?
During the month of October and running through the first week of November, exactly how many customers poured out of big banks and into credit unions? Hard to say. Based on a nationwide survey of 5,000...
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Does Creativity Stand A Chance At Credit Unions?
A guest post from Tara Street, Co-Owner of BraidCreative.com If you work in marketing at your credit union, “creativity” should rank high in your job description. In the ad biz, this makes you what’s...
View ArticleBankers Conspire Against Credit Union In Brutal Turf War
It started as a turf war over commercial loans. It turned into a decade-long conflict pitting a credit union against bankers and the University of Iowa. Find out how lawyers, lobbyists and the Iowa...
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Best Of Credit Union Marketing: CUNA Diamond Award Winners
CUNA Marketing and Business Development Council honored the credit union industry’s top marketers with Diamond Awards at its 19th annual conference, March 7-10 in New Orleans. Judges bestowed Diamond...
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Bank Bashing: The (Questionable) Power Of Negative Attack Ads
Negative advertising. Consumers say they hate it and it isn’t effective. Political campaign managers would disagree, and they have the results to back it up. Similar to politics, one could easily...
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Can You Help Catch This Credit Union Voyeur?
[Note: There is an Update at the bottom of this article.] A credit union employee with a fetish for female toes is putting voyeur videos of members and coworkers — all women wearing open-toed shoes —...
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Creative Inspiration: Best of Canadian Credit Union Marketing
Last night, Canadian credit union marketers assembled in a conference hall in the Niagara Hilton to acknowledge their industry’s best work. Over the past few months, three judges from the Marketing...
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War Of Words: Vermont Bankers Battle Credit Union Over B-Word
VSECU is banned from using words like “bank” and “banking” in its marketing, following a complaint filed by Vermont bankers. But the credit union may be the one getting the last laugh. On June 18,...
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Best of Credit Union Marketing Reflected In CUES Golden Mirrors
Here’s a selection of noteworthy winners from 2012 CUES Golden Mirror awards competition honoring excellence in credit union marketing. CUES has put together an excellent website with an exhaustive...
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Credit Union Industry Outlook: 5 Years Back, 20 Years Forward
The big are getting bigger, while small credit unions are shrinking. If current trends hold, half the credit unions around today will be gone in the next 20 years. The Financial Brand examined asset,...
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Savings Account Lotteries Spike Gains, Get Results
Here’s a unique way to get consumers to open new accounts: savings lotteries — prize-linked, raffle-style “Save to Win” promotions where people can win cash prizes in exchange for their deposits. By...
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Are Branches Dead? No Way, According To Performance Data
The case against future branch growth is well documented. But are branches dead? Data from a comprehensive credit union industry study suggests the complete opposite: those who have added branches in...
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Branding Beyond ‘Community’: How One Credit Union Repositioned Its Identity
Hear how a small Alabama credit union with a generic name and bland brand transformed its identity to compete with bigger rivals, honor older members and connect with a new generation. By Jim...
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Most Credit Unions Using Facebook, But Some Say They’ll Quit
Nearly every credit union in the U.S. says they are using Facebook today, but one in 14 of those says they’ll give it up. Two thirds plan to use Twitter in the coming year, and almost no one is paying...
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How Much Do Credit Union Marketing Executives Make?
A credit union compensation study reveals how marketing staff are paid — from senior execs down to coordinators — including bonuses. Do you deserve a raise? CUES Employee Salary Survey looks at...
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